Ad Tracking
Ad Tracking describes the process of setting out to further understandadvertising efficiency, business growth, segments, and communications strategies. Once an advertising campaign has been launched, ad tracking can provide information on ad performance "in market" where the environment is constantly changing. Ad Tracking can also provide important feedback on the success of media and marketing plans.
Brand Equity
Measure the current strength of your brand and identify the factors inhibiting its growth. Brand Equity represents the sum of consumer interaction with a brand. Forum Research has a unique approach for measuring Brand Equity and the strength of resultant loyalty. However, we don't stop just at the measurement. We provide strategic and tactical direction to our customers to help them maximize brand penetration, build equity, loyalty, and success.
Price Analysis
"The single most important decision in evaluating a business is pricing power... If you've got the power to raise prices without losing business to a competitor, you've got a very good business."
–Warren Buffet, February 18th 2011, Bloomberg
Forum Research's "Prophet" ™ will help your company to understand how price impacts the demand for your products and services. This is ultimately the key to understanding how your offering stands out in a competitive environment. Our Prophet suite of tools will provide you with the critical insight and help your company optimize its pricing strategy. Prophet is critical to the success of any product or service.
Segmentation
Understand your consumers by dividing the target population into groups of individuals with similar needs. Market segmentation is the process of taking the total heterogeneous market for a product or service and dividing it into several sub-segments, each of which tends to be homogeneous in all significant aspects. Forum Research has significant background in market segmentation, conducting programs that isolate actionable segments and we provide actionable strategic and tactical recommendations for capitalizing on the market opportunities inherent in each segment.
Usage & Attitudes
Understanding how consumers use, view, and interact with your products and services is critical to developing successful long term strategies and tactics. Forum Research's "Market View" is the right tool to help you understand your competitive market and give you the insight to better manage your brand. These tools will help you quantify gaps in your offering, identify your strengths and weaknesses, define your direct competition, and help you fine-tune your messaging.
Without "Market View" you're just not seeing the whole picture.