Monitor: In real-time, track and monitor campaigns, brands, products and sentiment (positive, negative, or neutral), provide additional context by analyzing results over time, and compare with competitors.

Analyze: Get insight into the conversations happening, who is involved and where these conversations are taking place. Then, determine the impact on your company's products and brands, and if needed, make adjustments to your communications, marketing or sales plans.

Engage: Identify the people driving the conversations, and understand who they are, their interests, and their relevance to your company. This lets you engage with key influencers and opinion leaders to build, nurture, and manage relationships. Forum Fuzion automatically provides authority and reach scores for these individuals based on a variety of factors such as inbound links, social bookmarks, comments, and other activities.